The process of selling your home in Northampton can be daunting, simply because there is so much to consider and plan.
It can be especially stressful if you aren’t getting enough viewings on your property, and when you’ve had your home listed for sale for a while, that stress can rise. Homes that are well-marketed and presented will get more viewings and therefore receive more offers from interested buyers.
The longer your property stays on the market without any offers, the higher the chances of your estate agent suggesting you consider reducing the price of the property. At Horts we are always reluctant to reduce the price of your property, simply because, firstly, this situation doesn't occur regularly (we pride ourselves on our accurate valuations) and secondly, we will always advise you on the things you can do to help get more viewings on your home.
So, before it ever reaches that point, there are some steps that both you and our team at Horts can take to entice people to view and to get your property sold faster. With this in mind, we have created a handy guide to help you attract more property viewings.
4 Ways to Entice a Potential Buyer
1. Improve Your Kerb Appeal
The kerb appeal of your property, i.e., the first impression made when standing on the kerb, plays a big role in garnering interest from potential buyers, not just for those who are passing by in person but for people browsing your listing online.
How your property looks on the outside can either deter or encourage people to continue looking at the listing and help them decide whether or not to come and view in person.
You can improve your kerb appeal by taking care of your lawn and front garden. Make sure the grass is cut, weeds are pulled, and flower beds and shrubs are tidy and groomed. Also, make sure to remove any debris, like leaves or fallen branches.
Fixing any damages can help, too, like repairing roof tiles that have blown away, mending broken gutters, or fixing window shutters.
A fresh coat of paint on any woodwork may also be required if the paint is peeling or worn, as it makes the home look refreshed and clean.
For more tips, check out our blog on improving your kerb appeal.
2. Use Professional Staging and Photos
It’s important to keep in mind that potential buyers are looking for a property they can see themselves living in and to call home. A house empty of furniture doesn’t evoke much in the way of imagining a lifestyle, and similarly, a messy or dishevelled home can give off a bad impression.
Clearing away clutter and having a professional stage your furniture can do wonders for your potential buyers trying to imagine a life in their new home.
It’s also common for people using online agencies to attempt to take their own photos of their property for the listing, and ending up with dark, dingy, or even blurry images.
Without the right equipment or photography know-how, the photos won’t stack up against other listings. Your photos are a crucial part of the marketing of your property, and they need to be eye-catching and attractive.
Your home should be accurately captured in these images; otherwise, nobody will be interested in taking the time to come and see it in person.
The investment in professional photography to help sell your home is worth it. At Horts, we ensure we always cover the best angles and showcase your property to the highest standards through our photos. To learn more about how we market homes, visit our marketing strategy page.
3. Make Your Property Listing Look Flawless
The fundamentals of your property listing when it is seen online are so important in attracting viewers.
At the most basic level, your listing should look perfect – photos should be sized properly for the website, titles should be typo-free, and descriptions should be filled out in full.
Furthermore, the title and description need to be well-written and free of marketing jargon.
We understand that interesting and compelling descriptions can make all the difference alongside a strong call to action which will encourage viewers to click to read more or call us to book a viewing. That's why we take great care and attention to detail when creating property listings. Explore our current listings to see how we showcase properties.
4. Refresh Your Home’s Interior
Making small updates and improvements to your home’s interior can make a big impact on attracting buyers. Simple changes like a fresh coat of paint, new fixtures, or updated hardware can make your home look more appealing and modern.
Also, consider rearranging furniture to create a more open and inviting space. This can help potential buyers envision themselves living in the home and make it feel more welcoming during viewings. If you're looking for ideas, take a look at our home staging tips to make your home stand out.
Let an Estate Agent in Northampton Help!
At Horts we work closely with our clients to ensure we maximise viewings on every property we have the pleasure of marketing.
If you would like more viewings on your property for sale in Northampton call us today on 01604 639933, or email northampton@horts.co.uk for more details on how we can help.
Frequently Asked Questions: Increasing Property Viewings
How can I make my property stand out from others on online property listings?
High-quality professional photos, compelling property descriptions, and utilising premium listings on major property portals can help your property stand out from the competition. Check out some of the properties we’ve successfully sold.
What is the importance of kerb appeal when selling a property?
Kerb appeal is the first impression potential buyers get of your property. A well-maintained exterior, including a tidy garden and freshly painted front door, can significantly increase interest and encourage viewings.
Should I stage my property before putting it on the market?
Yes, staging your property can make a big difference in attracting potential buyers. It helps them visualise the space as their own home and creates a positive impression.
How can estate agents help me increase the number of viewings on my property?
Estate agents in Northampton can help by using professional photography, writing engaging property descriptions, utilising premium listings, and effectively marketing your property to potential buyers through their network. Find out more on how we can assist you by visiting our about us page.
